Consumer insights have always paved way for the success many a brand in fiercely competitive markets. We appreciate this universal axiom only too well, but with a difference - in terms of using market research. Research is used always as a means to the logical end rather than the standard blinkered approach of having research become the ultimate end by itself. Thus, more than the execution of the research, which is the "how" of it, the primary importance is first and foremost given to the "what" of it - which is the conceptualization of the research design.
The specific areas regarding the brand-customer interface include, among others, specific areas like:
labs