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Outdoor
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 We offer end-to-end solutions for evolving, planning, managing and monitoring your entire outdoor campaign requirements. This involves right from a client brief appreciation/understanding stage.. to broadly mapping an outdoor recommendation... to working out the media strategy as well as creative strategy.. to the final site plan and budget..to operationalizing the same. to the all important aspect of monitoring and tracking the entire campaign
 
Strategy Planning
 
In this process, one critical input is our strategy planning model, which forms the basis of the entire campaign management framework. We call it 'Convergence" and this used for planning all client OOH campaigns across all the 3 business verticals.
 

Convergence, in turn, addresses three core aspects of the planning model:

 
Strategic planning (C-Sight) which specifically arriving at the media mix as well as cost efficacy for the sites chosen
 
Tracking and monitoring (C- Monitor) which specifically focusing on our approach to outdoor research including pre & post-testing of campaigns
 
Creative solutions (C-Tech) - specifically focusing on our exposure & learning curve in recommending 'innovative' OOH marketing solutions
 
   
 
 
 
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